Helping You as a Buyer

It’s not really about finding you a home – that’s just a small part of what we do today. What we really do is help you assess how your lifestyle and life stage needs may impact the home or neighborhood that is right for you, analyze the market and price trends and advance a winning strategy for buying the home you want.



We will walk you through our key 7 steps in the home buying process, each one representing a benchmark between getting started and moving into your new home.

5 Bad Real Estate Lessons You’ve Learned from Watching TV

All too often unrealistic expectations of buying and selling are created from watching shows that oversimplify strategy, execution and outcome. With Selling DC, we look to bring you the “real” in real estate.



• Myth #1 – Budget is secondary to finding a home you like.
• Myth #2 – You’ll find your dream home easily and quickly.
• Myth #3 – Renovation will be a quick solution.
• Myth #4 – The wrong design features means you should rule out the home.
• Myth #5 – A home “sells itself.”

How Selling Luxury Homes is Different

Selling any product in the luxury category requires special skills — with higher price tags, buyers are particularly time-sensitive, well-schooled in discerning quality and won’t hesitate when it comes to making important decisions.

The myth is that luxury homes buyers find homes in a different way than other buyers. They don’t. They are often different because they place a premium on quality and lifestyle.

A great agent enhances a property’s perceived value with a luxury listing in the same way that a great agent enhances perceived value with other listings — by creating quality on the front end, in our “Pre-Market” system, and creating quality on the back end, through great effort, premium materials and exceptional marketing. A great agent reinforces a luxury buyer’s preferred way of life by selling lifestyle features and community.

Perfect Performance

We didn’t miss selling a home for the entire calendar year, with none of our listings expiring unsold. Very few real estate agents can say that. Our recent sale at 3821 Fulton Drive was a home in the Cathedral Heights neighborhood of DC. Within 10 days, we generated 26 showings, 9 offers, and a sale above the $1,175,000 list price.

How do we generate so many showings? Our “Pre-market” and “Public Market” selling system and 10 Day Marketing Blitz are the gold standard on how to build anticipation, excitement, and demand, not only while your home is in the MLS but well before. We’ve received accolades by Washingtonian Magazine, Northern Virginia Magazine, Arlington Magazine, Bethesda Magazine, RealTrend’s Top Real Estate Professionals and many other local, regional, national and international publications, websites and industry organizations.



When it’s time to sell, invite us to interview with you or allow us to introduce you to a great agent.

A Smarter Approach to Marketing

Most agents spend money to build their personal brand, like through print advertising and mailers. We know the research – over 85% of buyers find the home they purchase through 3 sources – the internet, their real estate agent and real estate signage. Just 1% of buyers find the home they purchase in a print ad.



Instead, a great agent focuses on a proven combination of old and new media marketing, because we know that’s what sells a home. We invest significantly to ensure your home has the finest of marketing, from immersive, full-color, glossy brochures to compelling digital and social media outreach.